Do you have a catchy name for your brand?
Your name should be attractive to your ideal customer.
Have you applied for a trademark?
You must protect your name with a trademark in each country you plan on selling your products.
(Please explain) The beauty industry is crowded. You must set yourself apart from existing brands.
Identifying your ideal client helps you define your product offering.
Understanding their daily activities, social life, even which beauty sites they visit, will help you tailor your message.
You must understand your target market’s needs.
This helps you create a competitive analysis.