Do you have a catchy name for your brand?
Have you applied for a trademark?
You must protect your name with a trademark in each country you plan on selling your products
(Please explain) The beauty industry is crowded. You must set yourself apart from existing brands.
Identifying your ideal client helps you define your product offering
Understanding their daily activities, social life, even which beauty sites they visit, will help you tailor your message
You must understand what your target market’s needs.
This helps you create a competitive analysis.